E-Briefings
The closer you get to your consumers, the better you can meet their needs. Kellogg’s e-briefings offer a variety of information to help you understand what motivates customer purchases, including the latest learnings about important health and wellness issues.
Innovation
Innovation 2010
A summary of the latest products and profit-building promotions that speak directly to your customer’s tastes, lifestyles and health goals.
Innovation 2009
Two thousand nine will feature one of the most exciting series of introductions of new products from Kellogg’s in recent memory.Sustainability
Corporate Responsibility Report
Kellogg’s first global Corporate Responsibility Report. Go to Corporate Responsibility on KelloggCompany.com.Breakfast
Kellogg's Cereals: The Complete Story
Details on the universal importance of breakfast and of ready-to-eat cereal.
Cereal: The Complete Story Research Compendium
An evidence-based resource that details the universal importance of breakfast and of ready-to-eat cereal.
Know Breakfast Presentation
Presentation that is complete with talking points and resources.
At the Breakfast Table with Kellogg
A menu of ideas that feature a variety of Kellogg products.
Know Breakfast
Learn about the benefits of breakfast; features multiple brands.Snacking
Know Snacking
Learn about the snacking right; features multiple brands.
Snacktivate
A program designed to help mom make snack time an opportune time for good nutrition and family fun.Specific Health Needs
Know Heart Health
Tips on how to keep a healthy heart.
Know Diabetes
Information and tips on managing diabetes.
Know Diabetes Presentation
Presentation on managing diabetes.
Recipes for Diabetes
Recipes for eating smart with diabetes.
Know Weight Management
Information and tips on maintaining a healthy weight.
Know Digestive Health
Information and tips on improving digestive health.
Fiber 101
Everything – well, almost everything you need to know about fiber.Additional Health Resources
Front of Pack Labeling
Kellogg supports fact-based food labeling systems that help consumers make informed food choices based on sound science.
Understanding Nutrition Labels
Information on how to read a nutrition label.
Label Lingo
Explanation of nutrient content claims such as "low-fat" and "high fiber."
Nutrients for Vegetarians
Nutrients that vegetarians need to pay special attention to, including: protein, iron, calcium and vitamin B12.
Nutrition Education Curriculum
Kellogg's marketing practices to children.