Delivering innovative products and promotions to your center store.

Programs & Resources

There's a science to getting the most out of your store's space, and nowhere is that more evident than in the center store. To help you plan for greater growth in this highly competitive environment, Kellogg gives you the latest information in the most helpful formats for today's busy grocery executives.

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Featured: 2012 Kellogg Innovations – Round 2

Popular brands, exciting new flavors and blockbuster promotions. See how Kellogg is setting the stage for a strong finish to 2012.

Archived Presentations

Breakfast

  • Cereal: The Complete Story

    From the origins of the word cereal to the health benefits of "the most important meal of the day," this timely presentation helps separate cereal fact from fiction.

  • At the Breakfast Table with Kellogg

    A menu of ideas that feature a variety of Kellogg products.

  • Know Breakfast Presentation

    Presentation that is complete with talking points and resources.

  • Know Breakfast

    Learn about the benefits of breakfast; features multiple brands.

  • Cereal: The Complete Story Research Compendium

    An evidence-based resource that details the universal importance of breakfast and of ready-to-eat cereal.

Health & Nutrition

  • Serving Up Just What WIC Participants Need

    Growing families need good nutrition. But what they really love is having choices. That's why all of Kellogg's WIC-eligible options combine healthy beginnings with tastes the whole family will love.

  • Helping Americans Meet the 2010 Dietary Guidelines

    Kellogg has been bringing the goodness of grains to America’s breakfast bowls, lunch boxes, and dinner plates for more than 100 years.

  • Yes to Fiber

    Healthy choices for kids. Easy strategies for moms. Innovative marketing opportunities for retailers.

  • Nutrition Education Curriculum

    Kellogg's marketing practices to children.

  • Nutrients for Vegetarians

    Nutrients that vegetarians need to pay special attention to, including protein, iron, calcium and vitamin B12.

  • Label Lingo

    Explanation of nutrient content claims such as "low fat" and "high fiber."

  • Understanding Nutrition Labels

    Information on how to read a nutrition label.

  • Fiber 101

    Everything – well, almost everything you need to know about fiber.

  • Know Digestive Health

    Information and tips on improving digestive health.

  • Know Weight Management

    Information and tips on maintaining a healthy weight.

  • Recipes for Diabetes

    Recipes for eating smart with diabetes.

  • Know Diabetes Presentation

    Presentation on managing diabetes.

  • Know Diabetes

    Information and tips on managing diabetes.

  • Know Heart Health

    Tips on how to keep a healthy heart.

Innovation

  • 2012 Kellogg Innovations – Round 2

    With so many new products and so many profitable promotions, we’re featuring an unprecedented second round of 2012 Kellogg innovations. Unleash your center store’s full potential with the power of Kellogg support.

  • Willard Bishop Grocery SuperStudy

    A concise summary of this influential research compares the performance of grocery subcategories, categories, aisles and departments.

  • 2009 Corporate Sustainability Report

    This report discusses our corporate responsibility strategy and reviews our performance in four key areas: marketplace, workplace, environment and community.

  • Developing Meat Substitutes Today and Beyond

    This presentation covers the latest trends and consumer learnings and demonstrates the value meat substitutes can bring to your center store operations.

Shopper Insights

  • Changing the Thinking about Center Store

    By changing the traditional thinking about Center Store, retailers and manufacturers have an opportunity to more fully leverage the entire store to deliver greater value to consumers.

Snacking

  • The Power of On-the-Go Cookies and Crackers

    Tap the recent explosion of “On-the-Go” products like the wildly popular 100-calorie portion-control packs to drive strong center store performance.

  • Snacktivate

    A program designed to help mom make snack time an opportune time for good nutrition and family fun.

  • Know Snacking

    Learn about snacking right; features multiple brands.

No Programs & Resources Found.

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